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MEANING OF ORGANIZATIONAL BEHAVIOR AND ITS IMPORTANCE

MEANING OF ORGANIZATIONAL BEHAVIOR AND ITS IMPORTANCE

Organizational Behavior (OB) is the study of human behavior in organizational settings, the interface between human behavior and the organization, and the organization itself. Organizational Behavior researchers study the behavior of individuals primarily in their organizational roles.

One of the main goals of organizational behavior is to revitalize organizational theory and develop a better conceptualization of organizational life………..

 

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